I think exports are one of the most important things you can do as a business. Taking on international competitors and proving that you can succeed is really enriching.
When it comes to entering the awards, if you can get across the line, it’s a feather in your cap. It shows just how good you are – it’s proof that you’re doing well.
I think it’s also a boost for staff morale. People like being part of something that matters, something that’s moving forward and has a purpose. Winning an export award helped us reinforce our company values throughout the business.
And, of course, awards competitions help to remind you not to rest on your laurels. You can always do better!
Mike Tristram, CEO