Judging criteria

Our judges come from the private and public sectors and have international business experience. All information is treated as strictly commercial-in-confidence. When assessing entries, our judges focus on:

  • the degree of innovation in your marketing strategy
  • export growth achieved and your ability to sustain that growth
  • evidence of sustainable competitive advantage
  • value and contribution of exporting to business expansion
  • the overall company commitment to international business.

So, make sure to:

  • highlight your strengths, illustrating how innovative and distinctive your achievements have been
  • identify the key factors that make your organisation a successful exporter
  • if you have been exporting for several years, demonstrate what you have done differently in the past year to consolidate and grow your position (eg new markets, new marketing strategies, new products, new technologies).

The judging criteria are as follows:

Q1: About the business and its products/services (25%)
  • The judges will assess the viability of your business, its product/service and how successful the company’s exports/international business activities have been this year.
    • Clearly state what your export/international successes have been for the current year.
    • Indicate what the competitive edge of your product/service is in the marketplace.
    • For applicants in the E-Commerce category, the judges will be looking for innovations in tools used, online marketing strategy, customer engagement and fulfilment.
Q2: Quality of your export marketing strategy – how do you stand out from the crowd? (40%)
  • The judges will look at the quality of your export marketing strategy and how you maximise your international competitive advantage.
    • In your key markets, what did you do to secure international contracts and market acceptance? What actions did you take – for example, product adaptation to meet customer preferences, building relationships with distributors and buyers, addressing cultural issues in marketing materials and products, attending trade events, techniques to overcome buyer resistance?
    • Explain your company’s strategy in gaining a secure foothold in any new markets or how you enhanced brand in established markets.
    • Clearly state your key results.
  • The judges will also look for the demonstration of innovative techniques and use of technology.
  • The judges will assess the level and sustainability of international sales, considering:
    • international sales as a proportion of total sales revenue
    • international sales in terms of value, and year-to-year percentage change in value, over the last 3 years or since the entrant commenced exporting
    • total export earnings from major overseas markets.
Q3: Business management (25%)
  • The judges will look at the structure of your export/international operations and systems to effectively respond to export/international sales as well as whether your company is appropriately resourced for export expansion.
  • The judges will look for evidence of sustainable business practices.
  • The judges will look for clear statements that indicate the soundness of your company’s financial strategy for international business.
  • The judges will look for examples of a sound capital base (substantial net profit) and sufficient capital (cash and resources) to support export activity.
Q4: International business planning and direction (10%)
  • The judges will look for evidence of your company’s commitment to international business.
    • What are your export plans for the coming year (e.g. new markets, additional staff, different marketing strategies)?

Meet the judges

Meet the judges who will be assessing your entry in 2019.