Application preview

Section 1 – Introduce your company [0% weighting]

This material may be used in promotional material for the awards, so make it your best elevator pitch. (Max 200 words)

In one sentence, describe what your business does.

  • What products and/or services do you sell?
  • What problem does your business solve?
  • Which countries do you export to?

Tip/s:

  • You might already have content on your website that you can use here.
  • Your marketing team might be able to help you with preparing the content for this company introduction.
Section 2 – About the business and its product/services [25% weighting]

2.1 Tell us about your business. (Max 300 words)

  • What was the motivation or idea behind your business?
  • What makes your products, services or IP unique and competitive?
  • Who are your customers? Have you targeted different customers in the last 12 months? If yes, why?
  • What are some of the key business milestones you have achieved since starting?

Tip/s:

  • Consider areas such as sales and export growth, research and development commercialisation, entering new international markets, or expanding and growing in existing markets.
  • What, if any, international awards or recognition has your business received?

2.2 Describe a single outstanding international business success and/or outcome in financial year 2020–2021. (Max 200 words)
Was there a specific deal or international partnership that had a major impact on your bottom line and, for example, allowed you to invest in more staff, expand to other markets or sell to a new customer?

Tip/s:

  • Include quantitative results in your response if possible.
  • If you were unable to export in 2020–2021, describe a single outstanding business outcome that supported the exporting side of your business.

2.3 Category-specific questions (only the questions applicable to your chosen national categories will be displayed online)
Consider how your responses reflect and demonstrate leadership and innovation in your industry sector.

2.3.1 Agribusiness, Food and Beverages category applicants only (Max 300 words)
Demonstrate what your business has done that can be considered innovative and/or market-leading in the agribusiness, food and beverage sector. For example, impact on the industry overall, your product innovation, supply chain improvements or application of R&D.

2.3.2 Creative Industries category applicants only (Max 300 words)
Demonstrate what your business brings to an international audience. For example, this may include cultural exchange, education and technologies/techniques/design not commonly seen in the markets you operate.

2.3.3 E-Commerce category applicants only (Max 300 words)
Demonstrate some of the innovative strategies and online practices you implemented to maximise your reach to your overseas customer base.

2.3.4 International Education and Training category applicants only (Max 300 words)
Demonstrate how your business is working to attract or retain learners/international students in relation to your competitors.

Tip/s:

  • Consider areas such as partnerships, market/segment or product diversification, use of innovative edtech tools, new delivery modes or models, new courses or content tailored to meet demand, value-add services and enhanced student experience programs, such as support services and online student or alumni communities.

2.3.5 International Health category applicants only (Max 300 words)
Demonstrate how your business is contributing to the international health sector. This may include what health benefits your products/services offer customers. This could include investing in R&D to continually improve solutions or identifying new products/services as a result of your international customer base.

2.3.6 Manufacturing and Advanced Materials category applicants only (Max 300 words)
Demonstrate how your business has improved its supply chain and manufacturing practices to optimise efficiency, quality, production capacity and/or customer satisfaction.

  • Please list what manufacturing output (value) comes from Australian manufacturing activities.
  • Please list the Australian states and countries where you have manufacturing facilities in operation.

2.3.7 Minerals, Energy and Related Services category applicants only (Max 300 words)
Demonstrate any strategies you employed to achieve success or overcome challenges. This may include product/industry/market diversification.

2.3.8 Professional Services category applicants only (Max 300 words)
Demonstrate how your business has differentiated its products and services from those of your competitors.

2.3.9 Sustainability category applicants only (Max 300 words)
Demonstrate how your products/services deliver environmental benefits, reduce environmental impact, and contribute to long-term sustainability.

2.3.10 Advanced Technologies category applicants only (Max 300 words)
What strategies have you implemented to ensure your business has a sustainable future in the digital technology industry? Consider your R&D investment, product and industry diversification.

2.3.11 Emerging Exporter category applicants only (Max 300 words)
Please outline any challenges you have encountered in the past year in your industry and the strategies you employed to achieve success or overcome challenges. This may include product/industry/market diversification.

2.3.12 Regional Exporter category applicants only (Max 300 words)
Please outline any challenges you have encountered in the past year in your industry and the strategies you employed to achieve success or overcome challenges. This may include product/industry/market diversification.

2.3.13 Small Business category applicants only (Max 300 words)
Please outline any challenges you have encountered in the past year in your industry and the strategies you employed to achieve success or overcome challenges. This may include product/industry/market diversification.

Section 3 – International business strategy [40% weighting]

3.1 Tell us about your international business and marketing strategies. (Max 200 words)

  • How has your business adapted to working internationally in 2020–2021 compared to previous years?
  • What strategies have you employed to achieve international business success or to support the export side of your business? For example, product adaptation to meet customer preferences, building relationships with distributors/buyers, attend online events, digital delivery, repackaging, research, diversification.
  • Have you employed any innovative international marketing strategies? For example, addressing cultural issues in marketing materials, digital marketing campaigns, rebranding?

3.2 Social impact programs (Max 150 words)
Does your company have any diversity, inclusion or social impact programs or initiatives that you would like to highlight? For example, a commitment to ethical and/or sustainable sourcing?

3.3 International sales figures

  • Please submit your total sales (domestic and international sales) and foreign revenue/export sales for the past three (3) financial years.
  • Applicants to the E-Commerce category please also submit the total of your online foreign revenue/export sales.
  • If you report figures on a calendar year basis all data should reflect actual figures, not estimates. The 2017–2018 line will be 2017 figures, 2018–2019 will be 2018 figures and 2019–2020 will be 2019 figures.

3.4 Key export markets (countries)
Please break-up foreign revenue/export sales to your key export markets (up to 9) over the past three (3) financial years.

Section 4 – Business management [25% weighting]

4.1 Human resources

  • Provide the total number of employees over the past three (3) years. Identify the percentage of employees employed in Australia.
  • How have you developed/supported your staff to succeed in international business? (Max 150 words)
  • Some areas you may wish to include are:
    • training and development
    • mentoring
    • relocation/secondment
    • recruitment and retention.
  • Excellence for this criterion looks like: The business can demonstrate significant, ongoing development and support of staff to equip them with the skills and capabilities required to succeed in international markets.

4.2 Do you source more than one-third inputs from outside Australia? If so, please comment on the risk strategies you have in place. (Max 200 words)

4.3 Financial results

4.3.1 Is your business an ASX-listed company? Yes/No

  • If your business is an ASX-listed company, please provide the most recent audited financial report including the auditor’s report. Where the audited report is more than two (2) financial years old, then please also provide the most recent unaudited financial results as well. (Please have this document ready to upload in the upload images section.)
  • If your business is NOT an ASX-listed company, please provide financial reporting data for the past three (3) financial years. You will need to identify the organisation’s net profit (after tax), assets and liabilities.

4.4 Outline your key investment priorities (both capital and operational) for the next three (3) years. (Max 150 words)

4.5 Did your business receive state/federal government grants in the past three (3) years?

Section 5 – International business planning and direction [10% weighting] (Max 200 words)
  • How do you monitor the ongoing performance of your products or services in international markets?
  • How will you ensure sustainable export success?

Tip/s:

  • This could be how you reviewed and assessed alternative business models and approaches to international business and made the most appropriate choices for your business – or how you have monitored the ongoing performance of your products and/or services in international markets.
  • What are the criteria you use to monitor this performance? Consider sales volumes, market share, business-partner feedback, customer feedback, PR activities, average selling prices, margins etc.